Gradient overlay

Co-Branding Superheroes

Written by
July 23, 2013

You may have heard there will be a Superman/Batman film produced for 2015 release. Here is their mark mashup. I’m attracted to it, black and red go so marvelously together. Is it a successful mark? I don’t know. It certainly welds them together. It gets the job done. But a direct overlay: any CPG examples come to mind?

[Cross-posted with Toniq]

AIGA encourages thoughtful, responsible discourse. Please add comments judiciously, and refrain from maligning any individual, institution or body of work. Read our policy on commenting.
Your browser is too old to view this site.

Do yourself a favor and upgrade it to the latest version.