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5Q: Questions for Creatives: Video Premieres + Panel Discussion

Thu, Jan 24, 2019 6:00 PM - 8:30 PM EST
SVA Theatre
333 W 23rd Street
New York, NY 10011

Join us for a special premiere of 5Q, Questions for Creatives.

AIGA Brand Central presents a short-film screening to celebrate our speakers + a live, interactive Q&A panel discussion that needs your questions!

Featuring iconic designers, this interview series highlights insights and directives of these five branding and design professional:

The discussion segment of all of these speakers below plus a live Q+A will be moderated by: Tina Essmaker

  • David Ceradini is the Founder and Creative Director of Ceradini Brand Design. Celebrating its 25th year in business, the Brooklyn based agency provides strategic branding & package design solutions for a wide range of clients from start-ups to Fortune 500 companies including Procter & Gamble, Heineken USA and Remy Cointreau. David leads the design strategy and creative development for all agency initiatives.

    David is a founding member of the GLBA (Global Local Branding Alliance), a consortium of 7 global branding and package design agencies. He has also served on the Board of Directors for AIGA Brand Central and is a graduate of Pratt Institute.

David Ceradini Speaking

  • Stan Church is the founder and Chief Creative Officer of Wallace Church & Co., an internationally recognized brand identity and packaging design firm based in NYC.
    In his 40+ years with the company, Stan has led Wallace Church & Co. to an accomplished and highly respected agency in the design field. Stan oversees creative efforts from inception to realization and has worked on leading consumer brands in nearly every category.

    Stan is a graduate and former distinguished faculty member of Parsons The New School for Design. He has served as a national board member of the AIGA, and was named as an AIGA Fellow in 2011.

    A true leader, innovator, and futurist in the industry, Stan’s work has been widely published and exhibited. He has been honored with countless awards from design’s most distinguished organizations. In addition to establishing and maintaining Wallace Church's design standards and integrity, Stan’s primary focus is to encourage clients to be brand visionaries.

Stan Church Speaker

  • Milton Glaser is among the most celebrated graphic designers in the United States. He has had the distinction of one-man-shows at the Museum of Modern Art and the Georges Pompidou Center. He was selected for the lifetime achievement award of the Cooper Hewitt National Design Museum (2004) and the Fulbright Association (2011), and in 2009 he was the first graphic designer to receive the National Medal of the Arts award. As a Fulbright scholar, Glaser studied with the painter, Giorgio Morandi in Bologna, and is an articulate spokesman for the ethical practice of design. He opened Milton Glaser, Inc. in 1974, and continues to produce a prolific amount of work in many fields of design to this day.

Milton Glaser 5Q

  • Gerard Huerta is a designer of letter forms. Born and raised in southern California he graduated from Art Center College of Design and began his career at CBS Records in New York creating artwork and iconic logos for Boston, Blue Oyster Cult, and later Foreigner, ACDC and many others.

    He left CBS to expand his work beyond the recording and movie industry to design logos for HBO, CBS Records Masterworks, Spelling Entertainment, Nabisco, Calvin Klein’s Eternity, The National Guitar Museum, Monterey Peninsula Country Club, the mastheads of Time, Money, People, Architectural Digest, and many others. He designed watch dials for the Original Swiss Army Watch and their complete line for fourteen years and also created original product illustrations.

    Gerard also designed the multi-necked fully-playable stringed instrument known as The Rock Ock for the National Guitar Museum, which is on tour along with his Vintage Guitar Art. His work is in the permanent collection of The Museum of Modern Art.

Gerard Huerta

  • Cheryl Swanson leads big, medium and small brands — including those for Pepsico, Nestle, General Motors, Serta, Weleda, Traditional Medicinals — to increased market presence and revenue by inspiring the hearts and emotions of consumers for their products. As a trained anthropologist, Cheryl’s passion is finding brand meaning within cultural contexts, then decoding the symbols — both verbal and visual — that help people navigate their lives.

    Cheryl created the practice of Visual Positioning through the use of semiotics in the 90s, when positioning was done only in words. Over the last decade, this practice has been widely adopted by the branding industry. She is also Co-Founder and Co-Chair of FUSE, the annual conference on design, branding and culture, and a past President of AIGA Brand Central, the AIGA’s branding chapter.

Cheryl Swanson AIGA

  • Tina Essmaker is an NYC-based coach, writer, and speaker. An expert in the creative landscape with more than 10 years of experience, Tina’s practice draws on her formal education as a coach and social worker, and years researching and interviewing creatives as Editor in Chief of The Great Discontent magazine. Personable yet practical, Tina equips individuals and teams across creative industries to take action toward their goals.

Speaker Tina Essmaker

Sign up today for this series premiere and chance to ‘ask them anything’ about creative: life/work/love. To ask those questions of the panel beforehand, submit your questions for the speakers here on this Google Form.


Thursday, January 24th, 2019
SVA Theatre
333 West 23rd Street
New York, NY 10011

Register Today by clicking the green ‘Tickets’ button.


Event Sponsor:


Coloredge is the largest provider of visual marketing solutions for premier brands and retailers. We use the most advanced manufacturing technologies and production processes to create high-impact visual spaces and branded environments for retailers, museums, events, arenas and corporate spaces. We also provide full end-to-end creative services including graphic design, CGI/3D imaging, creative retouching, package prototyping, photography, and creative retouching.

Print Sponsor:

Printed by MOO

Digital Media Partners:


Janet Scabrini Design



Mike Saz


Wallace Church & Co

Headline Productions

Are you not a member of the Professional Association for Design, AIGA? You can have access to discounted event pricing year round to any AIGA Chapter events along with many other discount perks. Visit: to find more info about registering as an AIGA Member. Please be sure to select AIGA 'Brand Central' from the Chapter drop-down menu.