The Importance of Color in Branding
Join us for a special dual-sponsored event from Smith Design and Pantone.
On any given day, you’ll find Jenna Smith (Partner Smith Design) doing what she loves doing best - developing brand identity and package design solutions for a wide range of consumer packaged goods brands. Officially, Jenna plays a primary role in business development, account management and design strategy. Unofficially, she’s great at design and operations, which might very well be the “definition of rare” in this industry.
Prior to joining Smith Design, Jenna spent five years in Silicon Valley where she was a marketing manager at Cisco Systems and McAfee Security. There, she was responsible for developing and managing marketing communications targeting small to medium-sized businesses.
At Pantone, Kimberly Tippett (Marketing Manager, Pantone) manages new product development. She works with designers and gathers feedback to help Pantone create better products to communicate and manage color. During her three years at Pantone, Kimberly has led the successful redesign of several core products and aided in development of new technologies, such as Color IQ – a skin tone measurement and cosmetic foundation matching process that is used in over 500 Sephora stores worldwide. Before Pantone, Kimberly worked for several apparel companies in product development and color forecasting.
It will be a lively evening full of networking and learning, so please RSVP to join us!