Brand Central: How Do Brand Names Get Made?

Join Lippincott, a global brand strategy and design consultancy, for a conversation about the role of naming in brand-building and management and the process of getting to the right name. You'll learn about pitfalls, opportunities and best practices from experts and practitioners on the agency and the client sides:

Martin Forrest, VP, Corporate Communications at Zoetis
Jane Ungaro, Senior Corporate Counsel at Zoetis
Jim Monroe, VP, Corporate Marketing & Communications at JDSU
Allegra Rich, Senior Director, Brand Identity at Comcast
Emma DeFelice, Senior Associate, Brand Strategy & Naming

Sasha Stack, Partner, Brand Strategy & Naming, and head of Lippincott’s naming practice, will facilitate the panel. We hope you’ll join us for a lively discussion about the world of company, product and service name development and governance. See you there!